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Sunrise Radio is the world’s first 24-hour commercial Asian radio station, focusing on entertainment, music and news from the subcontinent. Launched on 5 November 1989, it was the first 24-hour radio station specifically for the Asian demographic and played a pivotal role in integrating the Asian community into the UK. It broadcasts in London on 963/972 AM, on DAB (SDL National), Mobile, Tablet and online.