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The Pop Life (Popular Lifestyles) Radio brand caters to a demographic of urban women with an emphasis on urban women between the ages of 21-45 who are trend-setters, tech-savvy, make above-average incomes who are generally business owners of the Millennial generation who love popular culture and the entertainment industry. Even though our programming keeps the urban woman in mind the most, our network continues to attract the listener-ship, readership and viewership of diverse cultural backgrounds.